Podcast Ep. 133 The Misunderstood Process of Selling with Nikki Rausch

Nikki-Rausch-Claim-The-Stage-Angela-LussierSelling. It’s one of those necessary elements of making your business grow, but how do you do it in a way that feels satisfying and not slimy, especially when on stage? On today’s episode, I interview Nikki Rausch, a sales coach, author, speaker and founder of Sales Maven. After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki decided to start her own business so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves.

On today’s episode we discuss:

  • How Nikki became a sales expert
  • Why the sales process is so misunderstood
  • The “Selling Staircase” and how to use it
  • Nikki’s favorite sales techniques when speaking on a stage or using speaking to sell your business
  • The biggest mistakes she sees speakers and business owners make when it comes to selling
  • What Nikki would say to someone who is hesitant to make a pitch because they’re afraid of hearing a “no”

Nikki has offered all Claim the Stage listeners a copy of her ebook, Closing the Sale, which helps uncover why you might be fumbling sales calls and what to do instead, how to establish yourself as the expert and language to use when asking for the sale. Get it here: www.yoursalesmaven.com/cts

Learn more about Nikki and follow her here:

Visit Nikki’s website






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Listen to episode 133 The Misunderstood Process of Selling with Nikki Rausch here:


Angela Lussier is the founder of the Speaker Sisterhood and also an award-winning speaker, six-time author, and two-time TEDx presenter. She is the host of Claim the Stage, a public speaking podcast for women. Her motto: Stop waiting. Start creating.