Today’s episode kicks off our four-part branding series. Branding became a hot topic around 10 years ago when the concept of creating a “personal brand” became more important. My goal in creating the series is to get you thinking about how you are showing up in the world, what you are known for, and how you can amplify your brand message and reach more people through a variety of marketing and communications methods. My first guest is Maggie Bergin. Maggie is a brand strategist on a mission to eliminate brand vagueness for womxn-owned businesses. She helps consultants, freelancers & side-hustlers build cohesive, irresistible brands by turning zones of genius & personalities into precise and compelling reasons for clients to hire you. Maggie wants womxn in business to BE UNDERSTOOD so their client lists and incomes grow.
*Warning: This episode is not suitable for children*
How Maggie defines branding and why it’s important
What “brand vagueness” is and why we should avoid it
What makes a brand cohesive and irresistible
Examples of good and bad brands
The six questions you should ask yourself when trying to determine your brand
How to know if your brand is good or if it sucks
Follow Maggie on Instagram @beunderstoodbranding
Listen to episode 154 WTF Is Branding with Maggie Bergin, Part 1 of The Branding Series
Angela Lussier is the founder of the Speaker Sisterhood and also an award-winning speaker, seven-time author, and two-time TEDx presenter. She is the host of Claim the Stage, a public speaking podcast for women. Her motto: Stop waiting. Start creating.